All work
Folio / 04 · Fictional in-house concept
Botanical care concept
Verda.
Grounded in the everyday.
Identity, Art Direction

The brief
Verda is a fictional botanical care concept built around the small rituals of daily life. The brief explores how packaging can feel useful, simple and close to its ingredients.
The direction
A restrained palette borrows from bark, stone and leaf. The image direction uses daylight and organic surfaces to make the product feel at home in a real routine.
Colour study
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Reference imagery

