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Folio / 04   ·   Fictional in-house concept

Botanical care concept

Verda.

Grounded in the everyday.

Identity, Art Direction

An unlabelled amber dropper bottle on textured stone

The brief

Verda is a fictional botanical care concept built around the small rituals of daily life. The brief explores how packaging can feel useful, simple and close to its ingredients.

The direction

A restrained palette borrows from bark, stone and leaf. The image direction uses daylight and organic surfaces to make the product feel at home in a real routine.

Colour study

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Terra.

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